breakingbyte team
When a new internet resource is created and engaging content is written, it’s time to start powerful product promotion. This is a crucial stage that determines future incoming traffic: the more visitors on the site, the higher the probability they will become the target audience (TA), thus creating an opportunity to increase company or organization profits.
Today, many traffic sources can be conditionally divided into two large categories: paid and free. The most in-demand is cheap website traffic, which allows internet portal owners to save money while achieving desired work results.
Free Sources: Types and Application FeaturesÂ
Free sources are often chosen by novice entrepreneurs without sufficient funds for large-scale promotion, as well as those wanting to save money. Such sources can be used separately or in combination with other popular options.
The most common promotion methods include:
- Link exchange. This involves mutual advertising with internet portals having similar themes.
- Expert comments on various thematic forums and blogs. During answer provision, it’s critically important to organically use brand names without causing negative reactions to “aggressive advertising”.
- Google Maps, specialized announcement platforms. This method works excellently for local businesses that can place all necessary company information using free traffic advantages.
Recently, modern businesses actively use all video hosting possibilities, such as YouTube. As a result, useful, interesting video clips help replenish one’s target audience with new visitors.
Paid Sources: Types and Application FeaturesÂ
With sufficient promotion budget, internet portal owners use paid sources. However, to effectively achieve specific marketing goals, it’s important to carefully understand all proposed methods to ensure such investments truly pay off.
The most common paid promotion methods are:
- SEO promotion (search engine optimization). Such optimization must be comprehensive (internal and external) – only then can quick and desired results be achieved. This source is considered the most profitable and universal for various online business spheres: it requires investments only at initial stages and can subsequently work almost for free.
- Online advertising. Today, many advertisement varieties exist – contextual, SMM, native, remarketing.
- Offline advertising. This strategy remains popular – banners, billboards, branded packaging, etc.
Every created site has a commercial direction, meaning it was created to generate profit – primary or additional. Therefore, it’s important to monitor its popularity and attendance to continue the resource’s operation.
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