A Guide to Choosing the Perfect Facebook Ad Sizes for 2024 Campaigns

Tailoring the Facebook ad size to user preferences and devices is of the utmost significance to curate a highly immersive and personalized advertising experience. Curating content without selecting the right Facebook ad specs will result in a waste of time, money and efforts for such images and clips don’t secure engagement.

Publishing campaigns with inaccurate Facebook ad specs drains the advertising budget because users don’t interact with such poorly presented ads. It’s important to choose the correct Facebook ad size for each ad format and placement you select to ensure lead generation and conversion.

Images and videos ads must be tailored to accurate Facebook ad sizes to ensure they’re compatible with the users’ devices and viewing preferences. Read on to explore our detailed guide on selecting the right Facebook ad size for your campaigns.

Choosing the Right Facebook Ad Specs

Choosing the right Meta ad specs is important to make the most of your budget and campaign, ensuring each ad actualizes its full engagement potential. Ads must be compatible with user devices and preferences, alongside complying with Meta’s ad guidelines and policies.

Most advertisers struggle with restrictions and bans due to repetitive violations of community guidelines. If you’re struggling to overcome these restrictions, consider switching to our Facebook Agency Account to bypass limitations and supercharge your ad campaigns.

Let’s explore Meta ad specs for popular ad formats.

1. Facebook Feed Ads

Meta’s most impactful and popular ad format, feed ads are heavily contested and brands must compete to secure this coveted ad placement. Once you’ve secured a feed ad, it’s important to select the right Facebook ad size to ensure high user engagement.

Advertisers can explore multiple options in this placement, including images, videos and carousels.

Image Ads

Facebook feed ads featuring a single image are much like static posts containing visually appealing graphics and less than 20% text. Images crowded with text are often rejected by Meta during the review stage as these are ineffective at securing user engagement.

Here are the Facebook ad specs for feed image ads:

File: JPG or PNG

Size: Min 1080 x 1080 pixels

Ratio: 1.91:1 to 1:1

Text: 125 characters

Video Ads

Video marketing, especially short-form video content, is all the rage in 2024, emerging as the leading medium for high returns on ad spending (ROAS). However, campaigns designed with inaccurate Facebook video ad specs fail to deliver any results as device compatibility is crucial to secure engagement.

It’s important to ensure accurate Facebook ad dimensions and use high-resolution clips that don’t feature letters, black bars or pillar boxing. Adding captions, sound and music clips make feed video ads more interactive and effective at converting.

Follow these Facebook video ad specs:

Format: GIF, MP4 or MOV

Size: 4GB

Duration: 241 minutes Max

Ratio: 1:1 for desktop and 4:5 for smartphones

Resolution: Min 1080 x 1080 pixels

2. Facebook Right Column Ads

Another highly coveted ad placement, Facebook right column ads target users who use Facebook through laptops or PCs. It’s important to ensure the Facebook ad dimensions are accurate to ensure a seamless advertising experience for desktop users.

When setting up a right column ad, it’s important to avoid exceeding the character limits as these ads don’t offer additional space for a long copy. Keep your ad copy crisp, concise and compelling with an attention-grabbing headline that conveys a tempting offer. We suggest conducting A/B testing to maximize the conversion potential of these ads.

These are the right Facebook ad sizes for this placement:

Image Type: JPG or PNG

Image Ratio: 1:1

Image File Size: 30 MB Max

Image Size: 600 x 600 pixels Max

Video Type: GIF, MP4 and MOV

Video Resolution: 1080 x 1080 pixels Min

Video File Size: 4MB Max

Video Size: 120 x 120 pixels Max

3. Facebook Carousel Ads

One of the trendiest ad formats from Meta, Facebook carousel ad specs need to be carefully followed to curate an interactive collection of images or videos. This ad placement is excellent for ecommerce brands looking to supercharge conversions by driving traffic to their landing pages.

Carousel ads are a gallery or collection of 2 to 10 images or videos, designed like a catalog of products, service offerings or even user-generated content (UGC). You can select images and videos, or a combination of both however each card should lead to a product URL relevant to the product it showcases.

When designing a carousel, it’s crucial to deploy storytelling tactics to create a visually immersive advertising experience.

Follow these Facebook carousel ad specs to optimize your campaigns effectively:

Total Cards: 2 to 10

Image File: JPG and PNG

Image File Size: 30 MB Max

Image Size: 600 x 600 pixels

Image Ratio: 1:9:1 to 1:1

Video File: GIF, MP4 and MOV

Video File Size: 4MB Max

Video Size: 120 x 120 pixels Max

Video Resolution: Min 1080 x 1080 pixels

Video Length: 1 second to 240 minutes

4. Facebook In-Stream Video Ads

Neglecting Facebook video ad specs for in-stream ads leads to immense annoyance for users whose viewing experience has been disrupted by a poorly designed advertisement. It’s important to design in-stream video ads with accurate Facebook ad dimensions to capture smartphone users by filling up their screens effectively.

The format for these ads is quite similar to those of carousel video ads but they show up during Facebook Live streams. The clip length ranges from 5 seconds to 10 minutes, but it’s wise to maintain a short duration, no longer than 30 seconds for effective results.

Follow these Facebook ad specs for in-stream ads:

File Type: MP4 or MOV

Duration: 5 seconds to 10 minutes

File Size: 4GB Max

Fixed Frame Rate: 30fps

Ratio: 1:1

Resolution: Min 1080 x 1080 pixels

Final Thoughts

If you’re overwhelmed by restrictions and bans despite complying with Meta’s ad policies and Facebook ad sizes, we suggest embracing our specialized Facebook Agency Ad Accounts. Designed to supercharge conversions with an AI-powered algorithm that drives engagement, our dedicated advertising account will eliminate all complications.

Get in touch with our team today to learn more.