Insider’s Guide to a Successful Product Launch Event

Launching a new product is one of the toughest things any business can do because of the variables that exist out there and the fact that you’ll need all hands on deck to cover marketing, drumming up excitement, and shipping out the product you’ve developed. This is where insider knowledge and experience come into play since, if you use tried and tested methods, you’ll be able to navigate the world of product launches far more easily.

Planning before the event

Before you’re ready to begin your launch event, you’ll need to prepare for it the right way, and that includes everything from drumming up excitement to understanding the feedback you’re going to get and how many people attended your convention. The main tool you have to visualize your launch’s performance is to use KPIs, or key performance indicators, which encompass tons of different statistics. You’ll have to pick the one you’re tracking, whether that’s how many people joined your launch event or the percentage that stuck around for the end, and you’ll have to prepare in more ways, too, ranging from designing the right invitations to setting the scene in your booth.

Using giveaways

If you want to have a successful launch party and provide visitors with the best experience imaginable, you’ll have to give them a reason to attend in person in the first place instead of just watching a livestream, which is why the best option you have is to hold a giveaway. Launching an exciting new product gets even better if you hold a giveaway with the people in attendance, choosing a lucky winner who gets to own your product before anyone else. A bonus from this promotion is that it’ll create an air of exclusivity around your product, increasing demand instantly.

Creating a great booth

The booth you have will play a major role in the product launch you put together, since the physical location of the launch party should be big enough for dozens of people and reporters, as well as being comfortable and visually interesting. You’ll likely be previewing a lot of designs and statistics for your upcoming products, for which you’ll need a backlit display for great visibility, and you may need to invest in graphic design for interesting designs that catch the eye before and after the event, too, if you want to maximize the foot traffic you’re getting and the eyes that are on you at all times.

Focusing on the expo experience

The product launch you’ve put together will be experienced by dozens, if not hundreds, of people, including any viewers who may be joining you virtually if you’ve put together a livestream for your event. That means to maximize the attention and goodwill you receive through showing off a new product, you’ll have to provide a great experience. For attendees, make sure you’re catering the event and providing great food and seating for free, as well as high-speed internet so your audience can share their experiences online, and, for viewers, incorporate exciting things like entrances and flashy videos.

Partnering with influencers

A product launch party is never complete without some outside help, and, in the days of social media, that means getting the most relevant influencers on your side. If you’re in tech, you can invite local tech influencers to the event for free, encouraging them to share their experience online and talk about your new product, or even hire them to be a presenter along with a few of your own employees. Many devoted fans act on a recommendation from influencers, boosting the number of assured sales you’re going to get shortly after release.

Conclusion

There are many parts of a successful product launch, but the event you’re putting in place is perhaps the centerpiece of a major strategy. That’s why ensuring you put together the best event you can is so crucial and why it has such a major impact on the success of the product you’re putting out. A great plan paired with the insider knowledge included in this article will put you far ahead of the competition, and you’ll be able to find the perfect method of launching your new product.